Astra Zeneca

As individual as they are

SITUATION: A prostate cancer diagnosis is different for every male with each individual requiring different needs. Astra Zeneca developed a unique program delivering a tailored approach for individual needs.

APPROACH: We created unexpected and provocative imagery to amplify empathy and start a conversation between company and doctor with the message – a treatment as individual as they are.

OUTCOMES: The campaign reinvigorated the brand by demonstrating the relevance of a tailored prostate cancer partnership between drug manufacturer, doctor and patient.

‘The launch to both the sales team and our customers has been a great success.’

Brand Manager, AstraZeneca